Hi Reader,

Last Friday, ChatGPT released search, which allows you to search and see answers from the internet.

This is a game changer.

We all knew this was coming, but now it's here! Introducing AI Search.

What does this mean for your business?

More and more people are going to start "searching the internet" directly through AI chatbots and "AI assistants" instead of a manual search.

This means you need to be optimizing your website for AI search. This is a different approach than we took even 6 months ago!

Tips for Optimizing Your Website for AI Search

• Make sure your branding is cohesive across all digital marketing platforms (this is your brand strategy, not just your logo and visuals).
• Focus your SEO on your money-making pages and blog posts that are going to move the needle. These money-making keywords will likely be the only keywords driving traffic.
• Blogging is still worth doing (because it's 21% of the ranking factors), but you need to be very careful with your blog strategy:
  • Focus on topic clusters to build authority
  • Focus on quality backlinks over quantity
  • Focus on key takeaways and a CTA above the fold
  • Focus on money-making informational keywords instead of generic informational content (this is no longer going to drive traffic)
  • Write content that is going to be authentic and genuinely useful for your target audience
  • Include FAQ's and answer real questions (use those questions as your secondary keywords)
  • Provide context and transitions in your content
  • Be very mindful of search intent

Some people are wondering if SEO is now irrelevant? I believe SEO strategy is more important than ever. The strategies are just changing, and they are changing quick!