Hi, I'm Khara, web designer and SEO expert with 12+ years experience. Stay on top of SEO trends and get my best tips and resources to help you optimize your website for SEO and attract more clients and customers from search engines.
Very few SEO experts will be upfront about this...
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Hi Reader, Most SEO experts will tell you the same thing: “Everyone should be doing SEO.” But that’s not necessarily true. SEO can be a powerful tool, but only when the conditions are right. In this case-study style blog post, I’m breaking down two real SEO case studies from small businesses in New York: ✅ One business had a high-ticket service, low competition, and a wide-open opportunity to dominate local search and make high profits. ❌ The other was in a saturated ecommerce space with low margins and big-box competitors. For them, SEO just didn’t make sense. If you’ve ever wondered whether SEO is actually worth it for your business, this article gives you a clear way to think it through.
And if you’re tired of SEO hype and want a realistic look at your competition, you can check out my free Local SEO Analyzer (in beta, so feel free to click the "verify results" button to double check the numbers). It’s designed to give you real answers in under 60 seconds. To smarter marketing and SEO transparency,
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SEO Resources for Small Business
Hi, I'm Khara, web designer and SEO expert with 12+ years experience. Stay on top of SEO trends and get my best tips and resources to help you optimize your website for SEO and attract more clients and customers from search engines.
Hi Reader, Last Friday, ChatGPT released search, which allows you to search and see answers from the internet. This is a game changer. We all knew this was coming, but now it's here! Introducing AI Search. What does this mean for your business? More and more people are going to start "searching the internet" directly through AI chatbots and "AI assistants" instead of a manual search. This means you need to be optimizing your website for AI search. This is a different approach than we took...
Hi Reader, The other day I was doing some keyword research and saw marketing strategist Sarah Moon show up as a competitor for some of the keywords I was exploring. Later that day I saw a friend of mine post one of her stories on Instagram. I clicked on her website and found this blog: Five Red Flags When Hiring an SEO Consultant. I don't know about you, but how many emails do you get every day from people who say "I saw your website and it has a pretty good design but it isn't ranking on...
Hi Reader, I've been deep in the trenches of the SEOSpace SEO Academy, which means my brain is spilling over with SEO information that I'm dying to share with you! Today I want to talk about Ranking Factors. When Google is deciding what website to display, it uses something called "ranking factors" to decide which websites show up first on the search page. If you want people to be able to find your website on a Google search, you need to optimize your website based on these ranking factors....