Hi, I'm Khara, web designer and SEO expert with 12+ years experience. Stay on top of SEO trends and get my best tips and resources to help you optimize your website for SEO and attract more clients and customers from search engines.
SEO for Beginners (finally an easy way to do it!)
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Hi Reader, I talk to a ton of small business owners every month who tell me they are overwhelmed by SEO. In fact, they have no idea where to start. This week I signed up for the SEOSpace accreditation program and took their SEO plugin for a spin. They promise a jargon-free plug-in that tells you exactly what to do with SEO on your website. And guess what? They delivered! I was beyond impressed by how easy it was to make SEO changes on my website. I truly believe this is going to change the SEO game for DIY designers and small business owners! This is the only SEO plugin out there specifically for Squarespace. If you aren't on Squarespace, you may want to consider switching! Squarespace is fantastic for SEO, and with this new tool, it's going to be unstoppable. As easy as this plugin is, sometimes just installing something new can feel like a lot. So, I recorded a short video walking you through the process so you can see what's involved (in advance, or as a how-to guide). I also provide keyword basics for beginners at the end so you have everything you need to optimize your own site right away! If you are wondering what it might be like to try this plugin, I sent this video to one of my clients this week. She downloaded the plugin and 24-hours later, here is what she had to say... "Thanks again Khara! I’ve gone through and made some changes and my scores are much better now. There’s still some stuff for me to resolve, but I’m feeling SOOOOOO much better about my SEO right now. And I can’t believe how much I’ve learned just overnight (literally!)!!!!!!"
Happy SEO-optimizing! |
SEO Resources for Small Business
Hi, I'm Khara, web designer and SEO expert with 12+ years experience. Stay on top of SEO trends and get my best tips and resources to help you optimize your website for SEO and attract more clients and customers from search engines.
Hi Reader, Most SEO experts will tell you the same thing: “Everyone should be doing SEO.” But that’s not necessarily true. SEO can be a powerful tool, but only when the conditions are right.Profit margins, local competition, uniqueness of your offer… these all matter more than most people realize. In this case-study style blog post, I’m breaking down two real SEO case studies from small businesses in New York: ✅ One business had a high-ticket service, low competition, and a wide-open...
Hi Reader, Last Friday, ChatGPT released search, which allows you to search and see answers from the internet. This is a game changer. We all knew this was coming, but now it's here! Introducing AI Search. What does this mean for your business? More and more people are going to start "searching the internet" directly through AI chatbots and "AI assistants" instead of a manual search. This means you need to be optimizing your website for AI search. This is a different approach than we took...
Hi Reader, The other day I was doing some keyword research and saw marketing strategist Sarah Moon show up as a competitor for some of the keywords I was exploring. Later that day I saw a friend of mine post one of her stories on Instagram. I clicked on her website and found this blog: Five Red Flags When Hiring an SEO Consultant. I don't know about you, but how many emails do you get every day from people who say "I saw your website and it has a pretty good design but it isn't ranking on...