Hi Reader, Last Friday, ChatGPT released search, which allows you to search and see answers from the internet. This is a game changer. We all knew this was coming, but now it's here! Introducing AI Search. What does this mean for your business? More and more people are going to start "searching the internet" directly through AI chatbots and "AI assistants" instead of a manual search. This means you need to be optimizing your website for AI search. This is a different approach than we took...
8 months ago • 1 min read
Hi Reader, The other day I was doing some keyword research and saw marketing strategist Sarah Moon show up as a competitor for some of the keywords I was exploring. Later that day I saw a friend of mine post one of her stories on Instagram. I clicked on her website and found this blog: Five Red Flags When Hiring an SEO Consultant. I don't know about you, but how many emails do you get every day from people who say "I saw your website and it has a pretty good design but it isn't ranking on...
11 months ago • 2 min read
Hi Reader, I've been deep in the trenches of the SEOSpace SEO Academy, which means my brain is spilling over with SEO information that I'm dying to share with you! Today I want to talk about Ranking Factors. When Google is deciding what website to display, it uses something called "ranking factors" to decide which websites show up first on the search page. If you want people to be able to find your website on a Google search, you need to optimize your website based on these ranking factors....
11 months ago • 3 min read
Hi Reader, Several weeks ago some documents from Google were leaked on the internet. These documents revealed detailed information about how Google works. As SEO specialists, we all have our theories, but these documents provided proof that some of the things we optimize websites for do matter. And in fact, they matter more than we thought. SEO, which stands for "Search Engine Optimization", is the process of optimizing your website to rank better on search engines, such as Google. Many SEO...
12 months ago • 1 min read
Hi Reader, After sending one of my clients the SEOSpace plugin, she came back to me with some questions. And they were good questions! So, I made a couple videos to answer those questions. "How do you edit the SEO site title in Squarespace?" And... "How do you index a new page on Google, see if a page is indexed, and remove a page from Google that shouldn't be there anymore?" 🎥 If you have been wondering these same things, I have two YouTube videos for you today! Video 1: SEO Settings How to...
about 1 year ago • 1 min read
Hi Reader, I talk to a ton of small business owners every month who tell me they are overwhelmed by SEO. In fact, they have no idea where to start. This week I signed up for the SEOSpace accreditation program and took their SEO plugin for a spin. They promise a jargon-free plug-in that tells you exactly what to do with SEO on your website. And guess what? They delivered! I was beyond impressed by how easy it was to make SEO changes on my website. I truly believe this is going to change the...
about 1 year ago • 1 min read
Hi Reader, A few months back I sent an email explaining why I had turned off "AI scrapers" on my Squarespace website. AI is unregulated in the US (for now), and I felt it would be better to keep my content away from AI. However, with the release of Google's new AI search engine, this setting needs to be toggled on now! If your website is hidden from AI scrapers, it will also be hidden from Google's new technology. Having AI turned off won't keep you from ranking on Google entirely, it will...
about 1 year ago • 1 min read